I’m not going to spend alot of time dissecting this documentary more than it already has been on BA and many other blogs out there. It was informative, somewhat entertaining, and at times a bit awkward during the live Q&A segments. But here are my main takeaways:

  • The three tier system is the craft industry’s biggest enemy, not BudMillerCoors. The big guys have learned to exploit the system, but if it were more of a free market, the beer landscape in America would certainly shift.
  • Macro and microbrewers have vastly different objectives as business entities. In my opinion, it’s wasted energy to get pissed off with BudMillerCoors because they are more interested in creating shareholder value as opposed to quality product. 
  • BudMillerCoors are successful in what they do because most American consumers don’t incentivize them to do anything different. The indifference or inability of the consumer to stop for a second and think about what’s truly in their beer is the macrobrewers greatest advantage. Vote with your wallets if you truly care about your beer.
  • You’d have to be insane or a glutton for hardship to start a brewery.
  • Ben Stein is a fucking weirdo.
  • I’d like to have a beer with Sam and Greg.
  • Drink local. Drink micro.